She’s Got a Ticket to Ride

by Nancy Bestor

Uber_London_request-screenshotI’m always late to the party. I start watching popular television programs years after they’ve been on the air. I buy “hip” clothing once it’s on the downhill side of fashion. And I typically learn about the “latest” technology after it’s been around for many years.

So when Bob and I first used Uber earlier this year, I was a wide-eyed country mouse, delighted that hiring a ride could be so darn easy, and so darn cheap too. And after using the service several times in both Las Vegas and Austin, TX,  I can tell you that I’m still just as wide-eyed and delighted by this newfangled technology as I was the first time I used it.

Founded in 2009 as an online based transportation company, Uber officially launched in their home city of San Francisco. With just over a million dollars of seed money at start up, Uber now operates in more than 50 countries and is said to be worth more than $50 billion. Now Uber also operates UberRUSH, a courier delivery service, and Uber EATS, a food delivery service, in select U.S cities.

Using the Uber app on a smart phone is easy. You simply submit a trip request, and your request is then routed to a nearby Uber driver who comes to pick you up. Here’s how it worked for us. Before our trip, I downloaded the free Uber app to my iPhone. The first time we used it was upon exiting the Las Vegas airport. I submitted our pickup location and the address of our destination, and in about seven minutes an Uber driver was pulling up to the arrivals curb to pick us up and deliver us to our hotel. The cost was $15, easily $10 less than the cost of a traditional taxi from the airport to the Las Vegas strip.

imgresOne of the beauties of Uber is the ability to track your driver on the GPS map within the Uber app. You see the progress he or she is making as they approach, and if there seems to be a problem, you can call them and find out what’s going on, or even cancel the ride and request another driver.  (There is a $5 fee if you cancel more than five minutes after requesting a ride, but both times we canceled, we submitted a request for the cancel fee to be waived, and in both instances our request was granted.)  Since credit card information is stored in the Uber app, no money changes hands on the ride, and there is no tipping either. This is extraordinarily convenient, to say the least.

In every case in both Las Vegas and Austin, our Uber rides were cheaper than quoted or previously used taxi fares. Sometimes by half the price. And we never waited more than 10 minutes, and in most cases it was 5-6 minutes. This even included a 4am pickup at our AirBnB to the airport in Austin.

IMG_3919It’s easy to recognize your Uber driver, because the app denotes the make and model of the car when your ride is confirmed, and all Uber drivers have a large U sticker, prominently placed in their front window. We met some very interesting drivers too. This included Abeba, who is originally from Eritrea. She had been a Las Vegas taxi driver for 20 years, but much preferred Uber, because she can make her own schedule, giving her time to get her children to school and such. Robert is retired, and drives “when he feels like it,” to make a little extra cash. He says he makes $1000 a week, working 6-7 hours a day, 5-ish days a week. Carlos came to the U.S. on a boat from Cuba 10 years ago. He wants to be a math teacher, and tutors students in the subject when he’s not driving. Every Uber driver we rode with was very pleasant, and every car was as nice or nicer than any taxi I’ve been in.

Although Uber is going through some growing pains (there are some court cases relating to driver employment status and some cities and their taxi companies are calling them unfair competition), all the Uber drivers we spoke to were very happy with their job. And there’s no doubt that we were happy consumers.

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2 thoughts on “She’s Got a Ticket to Ride

  1. Vic Roberts says:

    Does the driver you quote actually “make” $1000 a week, or is that his net receipts? To figure out his net income he would have to subtract all the costs of his owning and operating his car, and that is far more than the cost of gas. I’m sure you will find it is far less than $100 a week.

    There are two parts to Uber. 1) The convenience of ordering a ride on your smartphone, which is great, and 2) the much lower cost, which is mostly achieved by convincing people to work for rock bottom wages, far below what any of us would be willing to be paid.

  2. I’d recommend Lyft, when using a ride-sharing system like this. At least in Portland, the vast majority of the drivers prefer Lyft to Uber; they say Lyft treats them better. The Lyft app also allows tipping from directly within the app, so it really can be a totally cashless transaction if you want to tip.

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